Many of the women who first visit Soothe are skeptical about skincare and its not surprising given the glamorous advertising campaigns promising us instant youth and quick-fix solutions for our skin issues. But the reality is there are no quick fixes and this leaves us feeling disappointed and disillusioned.

Selecting our skincare can be challenging and if you don’t know what you’re looking for the whole process is confusing and we end up wasting money time and time again on products that don’t suit us and get stock-piled in the bathroom cabinet.

“There really is a lot to be said for, and gained from, investing in the right skincare”

We end up believing that all products are the same and don’t really work so its not worth investing in. Any old thing will do! But you know, there really is a lot to be said for, and gained from, investing in the right skincare for your skin type and condition and lifestyle.

I see cynical dull-skinned ladies transform into radiant-skinned beauties beaming with smiles every day because, as a skin expert, I understand the ins and outs of how the skin works. This means I know how to correct any issues my clients have and I share my knowledge with them so that they can carry on the good work at home.

So why is skin ‘care’ important?
Our skin works hard to protect us every moment of our lives. The processes that go on within your skin are complex but its most important function is to form an effective barrier to prevent excessive water loss (inside-out) and to protect against mechanical, chemical and microbial assaults from the environment (outside-in). The protective barrier is made up of water and lipids and has an ideal pH of 5.5 to 5.6 which keeps skin balanced with its natural microflora. When we disrupt this barrier through using unsuitable products, we disrupt the skin’s ability to repair and protect causing dehydration, dryness, premature wrinkling, breakouts, redness, inflammation, itchy broken skin and diseases such as dermatitis. Most of us are stripping away our lipids and disrupting our pH causing imbalances on a daily basis and not realising. and most of us up until now, didn’t realise the importance of replenishing the skin with good skincare.

“Having a good skincare routine really does contribute to the health and appearance of your skin”

Having a good skincare routine, using the right products, really does contribute to the health and appearance of your skin.  And a side-effect of a healthy skin is a clear, radiant and dewy skin with less prematurely formed lines and breakouts.
So if you’d like to invest in your skin’s health but don’t know where to start, give me a shout. You can contact me on 07974103367 or book a skin analysis session

Take care of you!
Misia x

This blog was written for the September 2016 issue of The Nottingham Local News Magazine.